Mick Jagger and The Rolling Stones

Mick Jagger and Dennis Elsas

Mick Jagger and Dennis Elsas

The Rolling Stones formed Rolling Stone Records in 1970 after leaving their original label Decca (London Records in the US.) They negotiated a deal with Atlantic Records to distribute the label and in 1978 they put-out only the second non-Stones related album Bush Doctor from Jamaican reggae artist Peter Tosh.

Atlantic asked me to write, produce, and voice a radio commercial to promote the album. I was happy to write and produce the spot, but suggested we might try having an additional announcer. “Why not ask Mick Jagger” I said half-jokingly. “After all it’s his record label.” To my total surprise and delight Mick agreed to it and what you’ll hear is some of what happened in the label’s mid-town Manhattan office as I attempted to coach Mick through the process.